In today’s digital age, everyone is creating a front and competing with each other; being inauthentic or using different tricks to get followers (bots, engagement groups, paid followers) may make you ‘look’ like a famous public figure, but is it going to take you anywhere?
Be authentic! You are only fooling yourself while thinking you’re winning on social media! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There are enormous opportunities available to succeed in any of the digital platforms. Opportunities with one key answer – Be genuine! Let the audience understand and follow the real ‘you’. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Success requires hard-work and not shortcuts. Forget the ‘Follow-for-Follow’ or the ‘Buy Followers’ tactics on Instagram! That might turn out to be a short-term win, but might result in a long-term loss.