When you look at Snapchat, when you look at TikTok and what those platforms did to content creation, and that wave was then joined by Instagram Stories, Instagram Reels and other platforms coming up with similar features.
Since those times, there has been a heavy debate whether an individual should create long-form content or not, and more over, whether anyone would consume such long-form content, or rather have the attention to consume it.
Is that the case though? And have we really shifted to a time where people’s attention cannot be captured for over 60 seconds?
There are two differentiating factors that set the content apart, with respect to the platforms and with respect to the attention of the consumer – motivation and an individual’s interests.
An individual’s interests is key here, because if they’re really interested and invested into that particular topic, then irrespective of the duration, they’ll consume it.
Secondly, those interests need to be mixed with motivation. Sure, one might be interested, but are they motivated enough to put in that time and energy into consuming it, not just once, but again and again from that same creator?
Those two differentiating factors, once thought about, set your approach differently, irrespective of what the trends say, irrespective of where the current attention is, any form of content and any duration of content will always be consumed.
Whenever anyone is wanting to create content for any social media platform, one of the questions that arise in their mind is, ‘Will this post work?’
There’s a constant worry around this question and sometimes it stops people from posting what they truly want to share. In a constant dilemma of engagement, what gets affected is the content.
To solve that issue in the easiest manner I could think of, here are 3 questions you should ask yourself before you post anything –
1. Is this genuine to me or am I posting just for the sake of it?
2. Does this provide value to my audience?
3. Would I consume this if it came on my feed?
Simple questions to which if you could answer truthfully, you’ll find out that any and all types of content is post-worthy and there are no selection criteria to it.