Right now, the internet is at such a stage, where all forms of content – text, audio, video, and in all durations of content, everything’s booming right now.
When it comes to a platform like TikTok or Instagram Reels or a local one of the same sorts, people feel that 15 seconds, 30 seconds, and 60 seconds videos are on the rise and it is all that everyone’s creating.
When it comes to YouTube, people are creating 30 minute-long and hour-long videos which people are watching.
When it comes to blogs or newsletters, people are writing 10,000-word articles and essays, which again people are reading. Just when some think that’s working in the text category, you look at Twitter and you notice people writing these one-liner summarized tweets, or Twitter threads, and you then wonder if that’s what’s working right now.
Whether it is content of 15 seconds, or 45 mins, or 3 hours, you’d find views and engagement on everything.
What works then? What are people consuming? And, what should you create then?
After all the data studies, all the observations, and all the behavioral analytics, it all comes down to this… When you find the content interesting, you’ll consume it.
It doesn’t matter whether you’re a fan of reading, listening to podcasts, watching Instagram Reels, or long YouTube videos, at the end of it all, when you’re interested in the topic and when you find the content interesting, then you’d consume it.