Are you looking for the perfect creative? The perfect caption? The perfect marketing campaign?
What if it doesn’t work out though?
That’s the thing about ‘perfection’. Its only perfect for you, but might not be for the audience. Or rather, it could be perfect for some of the people, but not for others.
Instead of looking for one perfect trick in the bag, the better option is to do more for all, so in that case, one could work for some and another for the rest.
That also helps to experiment more and understand your audience better, not to forget, also broadening the horizons of your brand.