Your Audience vs You

Your Audience vs You

No matter who is posting the content on social media, whether for a personal brand or for a company, there is always an individual behind the screen.

During this process of posting content, especially for an established brand, there is a lot of work that goes on behind-the-scenes.

Right from the strategy, to the planning, to who the target audience is and their likes and interests, to planning the days on which the content should be made.

In all of this, no matter how much plan, you can never know how the audience is going to accept your brand or just the content of your brand.

That is not in your hands to decide. It could be a success or a total failure.

What you can control is, whether you have put in your all. That is the only thing you can decide.

Whether your best version of yourself is driving this process forward, right from ideation to execution, you shouldn’t have a thought in your mind that you could’ve done better.

From your side, it should be up to par. Then let the audience decide whether it is or not, then you can take that feedback and accordingly make changes later on.

But initially, the question is whether you like your content and whether that is the best you can do or not.


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You don’t need to have a blog or a podcast

You don’t need to have a blog or a podcast

Whenever it comes to building a brand, or creating content, it often boils down to, where all should I be present?

Social Media, of course.

What else?

Should I do a blog?

Or, should I start a podcast?

What are the current trends?

Where should you align towards?

And the answer’s really simple.

You don’t need to have a blog or a podcast, neither of it is compulsory for you.

Neither is a guarantee that your brand will be a success.

Neither defines your brand either.

The two forms of creating content, via text or audio, are just forms of the process through which you can choose to express yourself.

If you feel comfortable with either of them, or both of them, it’s up to you personally, whether you want to go down that road or not.

Sure, those paths have their own journey, the strategies are different, the outcomes are different when you do it vs when you don’t.

However, no trends or no numbers should force you into doing something that you’re not comfortable with.

Proceed with creating content and building your brand on your own terms. Not on anyone else’s.


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Trend after Trend

Trend after Trend

When it comes to creating content and marketing your company or your personal brand, one often gets lost in the trends.

Day after day, week after week and month after month, and sometimes for years, various kinds of trends keep popping up time and again.

Because these trends are always in the talks, especially from the consumers’ point of view, is when the brands or creators decide to create some form of content in that direction as well.

Since the topic is trending, their content piece might also become the talk of the town, and even if not, it would certainly get more engagement than usual.

Usually, the brands alter their content to the trend and yet keep it specific to their brand, so there’s a mix of both when it’s out there.

But what gets annoying is the amount of Trending Topics that keep popping up and then the ones creating the content try to jump at every opportunity, in order to get in front of the audience.

Sometimes, this applies to both types of brands – company and individual, they need to maintain a balance between the content they usually post and the ones aligned with the trending topics.

Also, being on the hunt for those specific trends which somewhat align with their brand values as well. Doing that then actually is a boost to the brand when one is able to do that.

Nonetheless, the steps while creating content need to be a smart one, thinking more about the brand and less about the engagement.


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