The concept of ‘My Weekly Learnings’ is to share highlights and/or content pieces that caught my eye this week and provided more value than I could imagine.
1. Ambition is when you expect yourself to close the gap between what you have and what you want.
Entitlement is when you expect others to close the gap between what you have and what you want. [James Clear]
2. Mike Markkula, an electrical engineer and investor who worked alongside Steve Jobs and eventually became the first chairman of Apple Computer, shares a few of the company’s core principles:
“The Apple Marketing Philosophy:
Empathy. We will truly understand their needs better than any other company.
Focus. In order to do a good job of those things we decide to do we must eliminate all of the unimportant opportunities.
Impute. People DO judge a book by its cover. We may have the best product, the highest quality, the most useful software, etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.”
Source: Internal memo (January 3, 1977)
3. Rollcoasters are one of the safest ways to travel (they end up where they begin, but that’s a different story).
People pay to ride on them because they feel risky, even if they’re not.
Air travel is really safe, and the airlines work overtime also reduce the perception of risk as well. That’s why turbulence is so jarring–it’s not actually risky, but it breaks the facade.
On the other hand, we regularly engage in activities and behaviors that are risky without perceiving the risk. The cigarette companies worked hard to make smoking feel macho, sophisticated and part of the crowd at the same time that they seduced people into feeling like they weren’t taking a risk with their health.
The most resilient path in most activities is to offer perceived risk to people who seek risk, while also creating resilient systems that aren’t actually risky. Because dancing with perceived risk creates growth, connection and emotional resonance, whereas actual risk leads to outcomes we don’t want. [Seth Godin]
4. Peace of mind is simple, you are focused on your life, and you spend all your energy, day after day, on improving yourself, your life, and the lives of people you love. [Orange Book]
5. Taking a step back, physically or metaphorically, is an amazing practice.
We see things we can never see when standing in the middle. [Simon Sinek]