Phil Knight is not just one of the best entrepreneurs out there, but a brilliant storyteller too.
He takes you on a journey, his journey, full of ups and downs, into making what Nike is today.
His storytelling is so apt and vivid, that you feel you’re on this journey with him. You’re able to imagine when he paints the picture, you want to know what his next step is going to be, how is he going to solve the next problem. You’re just holding onto the book and want to read page after page.
Every great journey starts with a Crazy Idea, and Phil Knight shares everything, right from the inception to the making to its problems and it’s growth. Nike is a brand everyone is fascinated with, everyone wants to own a piece of it, however, very few people know the story behind it and how interesting it is.
This is a business book which every current and future entrepreneur should read, it paints you the real picture of entrepreneurship, what it takes to build a business, how persistent you need to be, how calm you need to be during the gravest of problems, and how important a team around you is.
Everyone sees a brand what they are today, everyone sees what Nike is today, but we hardly realize the years it took to be what it is, the hardships the company faced, the innovations it did, some successful and some not, the learnings you get from that – this is a picture of real entrepreneurship.
Phil Knight, you’re a genius.