In today’s market, a personal brand is no longer a “like to have”, but a “must have”.
With people’s attention being shifted towards their smartphones and the majority of the people spending hours every day on social media platforms, it is easier than ever to reach out to your target audience and build a brand for yourself via these social media platforms.
With content playing the pivotal role, it is not about who is providing this content (or rather how famous you are), but about how valuable the content is and whether it appears in front of the right audience.
Well, it’s the Age of the Individual.
Every photographer, every writer, every poet, every gamer, every entrepreneur and people from other different professions now have the platform to create their brand.
I’ve written an article on ‘Why Now is the Right Time to build a Personal Brand?’ – click here to read it.
Speaking about different professions, here’s another reason why a personal brand is a must-have for you…
– applying for college
– looking for an internship / applying for a job
– (freelancer) looking for a project
– starting your firm and looking for a team/ investors/ customers
– an influencer
– an industry expert,
in such or any other situation, irrespective of your industry, by your employer or by your customer, by your future employee or your audience, you’re being Googled.
I’ve written an article about this too, with an indepth deep-dive into how should you approach your personal brand, with respect to the above scenarios.
You can read it here.
Now, if you agree that a personal brand is something that you want to build for yourself, let me help you out a little bit more.
How about a few significant pointers that anyone (wanting to create their brand now or in the future) should know?
I’ve written an article, “How to build your Personal Brand?” which mentions that.
You can click here to read it.
We can both agree that people trust a face more than anything, and that’s what makes a personal brand so valuable.
Said that, the mission of my agency @ Zazz Media has been to help you build your brand on the social media platforms.
Thus, the above information.
However, if you think, you need some help with the brand tone/ message/ design or the brand strategy or the execution of day-to-day content, reach out to us at firstname.lastname@example.org
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