‘Pink is the New Black’

‘Pink is the New Black’

The colours chosen by a brand are very crucial to their company, their industry and moreover if it supports their vision or not.

There is a psychological reason behind choosing single or multiple colours for your brand.

The colour Pink, for example, denotes creative, wise and imaginative emotions. It also indicates optimism and calmness.

Said that there are n varieties of shades in every colour, it depends on the connection to you or your brand!

I like to call our shade, the ‘Zazz Pink‘ chosen more than three years ago, and it limits not only to Zazz Media but to everything related to me! 💖

Pink is the New Black‘ because, and I’m delighted to say this, but there’s been an uprise of the pink colour for brands, creatives, TV shows etc. Where colours such as black and red and yellow used to dominate, another one is popping up right now which is also the ‘hot trend‘. 🔥

Status

Problems.

In this social media era, where it’s about the “image“, people have these perceptions, looking at other accounts that how perfect or rather, glamorous the other people’s lives are.

We assume that they don’t have problems in their lives.

Everyone has problems. Micro issues, macro dilemmas, they all exist.

One cannot have the context of another person’s life, how they live, what makes them happy, and yet, everyone compares their journey with others.

This is the reasons behind the constant statement, ‘Focus on Yourself‘ because everything can seem shiny when we see only one side of the coin.