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My Weekly Learnings #29 (10.10 – 16.10)

Amidst all the content I consume every week, through this weekly series of ‘My Weekly Learnings’, sharing highlights of content pieces that caught my eye and provided more value than I could imagine.

(P.S. Every Sunday, I share a list of what to read, listen, and watch, in my weekly series, The Last 7 Days. You can check out the editions here).

1. Among painters, poets, writers, actors, bloggers, directors, influencers, capitalists, fundraisers, politicians and singers, you’ll find a few who want to go all the way to superfamous.
They understand that their work won’t reach every single human, it can’t. They’re okay with that. But they’d like to reach just a few more people than anyone else.

Back when the New York Times bestseller list mattered, they worked to be on it. Not just on it, but on top of it.

Back when 100,000 followers were seen as a lot on Twitter, they hustled to be in the top spot. And when it got to a million, then that was the new goal.

Pop albums used to sell millions of copies. Now they sell in the tens of thousands. But one more than just about anyone else is enough (for now).

The desire to be superfamous might come from a good place. The work is important, it deserves to be seen by more people. The work is arduous, and reaching more people with it feels appropriate. The work is measurable, and measuring better is a symptom of good work.

Or the desire might come from the same drive that pushes people to do the work in the first place. Bigger is better, after all.

The problems with superfamous are varied and persistent.

First, it corrupts the work. By ignoring the smallest viable audience and focusing on mass, the creator gives up the focus that can create important work.

Second, the infinity of more can become a gaping hole. Instead of finding solace and a foundation for better work, the bottomless pit of just a little more quickly ceases to be fuel and becomes a burden instead.

Trust is worth more than attention, and the purpose of the work is to create meaningful change, not to be on a list. [Seth Godin]

2. The 10 goods of rice, by Rujuta Divekar

A. Rice is a pre-biotic, it feeds not just you but the diverse ecosystem of microbes within you.
B. Hand milled, single polished rice can be cooked in versatile ways from kanji to kheer and everything in between
C. Leads to steady blood sugar response when you eat like the way Indians eat it – with pulses, dahi, kadhi, legumes, ghee even meat.
D. Easy to digest and light on the stomach. Leads to restorative sleep which further leads to better hormonal balance. Especially required in the ageing and the very young.
E. Great for skin, gets rid of enlarged pores that come with high prolactin levels.
F. Sustains and improves hair growth that an impaired thyroid may have damaged.
G. Rice growing communities tend to be more co-operative and gender equal.
H. Every part of rice is usable, bran fed to cattle.
I. Leaves behind adequate moisture in soil to grow pulses which then enrich the soil
further by working as natural nitrogen fixtures.
J. Grandmom approved – local, seasonal, belongs to your food heritage. Sustains
health, economy, ecology, PURE GOLD. [Rujuta Diwekar]

3. The secret to being productive is to work on the right thing—even if it’s at a slow pace. [James Clear]

4. Politician and Noble Peace Prize winner Aung San Suu Kyi on corruption:
“It is not power that corrupts but fear. Fear of losing power corrupts those who wield it and fear of the scourge of power corrupts those who are subject to it.”

Source: From her speech, “Freedom from Fear” [via James Clear’s newsletter]

5. Children’s dislike of cauliflower and broccoli is connected to the concentration of enzymes produced by bacteria in their saliva. The more of an enzyme called cysteine lyases their mouths produce, the more sulphurous brassicas will taste, according to research published in the Journal of Agricultural and Food Chemistry. [8fact]