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My Weekly Learnings #36 (28.11 – 04.12)

Amidst all the content I consume every week, through this weekly series of ‘My Weekly Learnings’, sharing highlights of content pieces that caught my eye and provided more value than I could imagine.

(P.S. Every Sunday, I share a list of what to read, listen to, and watch, in my weekly series, The Last 7 Days. You can check out the editions here).

1. Your brain has a limited capacity to store readily accessible information. This storage is called ‘Working Memory’ and the ability to utilize this working memory is called Attention. Think of it as your shopping trolley. It only has a fixed amount of space. And if you fill it up, and something important comes up, something has to leave the trolley to make space.Another way to think of this is that attention is a torch. A torch can only illuminate a certain amount of things in your environment. Wherever you turn that circle of light becomes visible to you while the rest of the world disappears.

We can only pay attention to a fixed number of things, which makes attention a precious resource. And like every other precious resource, everyone wants a piece of it. Your friends, family, boss, employees, the supermarket, amazon, Netflix, cricket, news channels, social media, your health apps, even your watch. Everything and everyone is competing for that precious attention of yours. [Siddharth Warrier]

2. Discipline is cheaper than regret. [Shane Parrish]

3. We develop low-level addictions to junk that fuels our insecurities: junk information, junk activities, junk friends. Quitting means exposing emotions and triggering weird cravings but the goal is to stay focused on things that add value to your life. [Mark Manson]

4. ‘The first one never knows’
The first sponsor of an American TV sitcom was Anacin.

At the time they did it, no one had any idea how many people watched TV or would watch a sitcom.

They had no way to measure what they would get for their sponsorship dollars because it was a new and untested medium.

But Anacin tried it anyway.

In an attempt to measure the size of the audience, they offered viewers the chance to get a free mirror if they wrote a letter after seeing the show.

The company guessed 200 people might send a letter and bought 400 mirrors just to be safe.

They wound up getting more than 8,000. [For the Interested Newsletter]

5.

Source: lizandmollie

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