While creating your social media profiles, either for your personal brand or your professional brand, your message should be absolutely clear.
Anyone visiting your profile wants to know the ‘WHY’.
Why should they follow you?
How would they benefit from following you?
This message especially applies to anyone who wants to create their personal brand.
- Keep your base simple,
- Stick to it and,
- Ensure you’re authentic about your content.
Keep your Bio, your Posts, your Story Highlights as clear as possible; it helps the audience understand the message you’re trying to convey.