When it comes to building a personal brand, everyone worries about the content to be created, pictures to be clicked and the selling that needs to be done, but trust is an important factor which is often overlooked.
The trust layed down by the audience towards you, trusting with what you say.
Whilst building your brand, one shouldn’t forget the foundation that it is built on, i.e. trust – everything starts from there and everything done thereafter, should be done with that trust in mind.
Once the audience loses that trust, irrespective of what you bring to the table, the essence is already lost.