One of the great strengths of building a personal brand or even with posting consistent valuable content comes from passion!
Does what you do or what you talk about make you happy? Do you feel you could do it all day long – do you feel you could immerse yourself into the process? That’s what it takes to create content, that’s what it takes to build a brand, that’s what it takes to build a community.
When you aren’t posting authentically or creating a fake persona, you’ll probably struggle after a while – and it’ll have a complete opposite effect of what we discussed above.
Now you have two choices – either be yourself, share what you love, and build authentically or show yourself as someone you’re not, struggle with creating content, and act being happy.
Your choice – the better suggestion would be, do more of what makes you happy.