“Provide good content and you’ll earn the right to promote your product.” – Guy Kawasaki
Sure, a brand can promote their products directly and even get good sales, but how long would that last and how much would you end up spending?
More importantly, how many people are going to remember the brand in the long-term?
When you build your Brand, when you provide good, valuable content to your audience, you connect with them, you build a relationship with them.
The consumer feels this connection, feels an affiliation to the brand and now wants to buy from them.
Now, in the future, when you promote your new collections to this same consumer, they will accept it and even buy with open arms, because you earned your right to promote your products.