• Tips on how to Zazz your Brand #3 – Authenticity Error 404 •
In this era of social media, when it’s the best time to create and share value with the people, there are also people who are flexing on social, to create a mirage of a different version of their lives, than in reality.
Fronting on these platforms and with a few quick shortcuts, the audiences build up.
Now, it creates an issue because one, none of it is true and second, there’s no way you can keep up with it for a long period of time. You’re only fooling yourself whilst thinking you’re winning on social media.
What’s the answer?
Authenticity is the key. Be self-aware of who you are and with the opportunities available, build your base on these platforms with one goal in mind, providing real value to your audience.
Let your audience follow and understand the real ‘you’.
//We have started a series on ” Tips on how to Zazz your Brand” on our page @zazzmedia which will guide you on how to brand yourself or your company’s profile on social media.