People worry about the content they are posting.
Even before the first post, people are worried if the audience will like what they’re posting, whether it’d get enough likes and whether the conversion will happen or not.
What design will appeal to the audience, how long should the caption be and what kind of pictures to click.
No one can pre-define what will work and what will not.
Once you start posting, your content will automatically speak for itself.
How the audience responds to it.
If not, then why not.
Once you post enough, then you know what works and what doesn’t, and you start implementing changes from thereon.
People doubt themselves, their capability and their skills and let other people’s opinions define their steps for them.
I’ve had conversations where people had current trends and opinions of people who themselves aren’t active on social media decided their future steps towards branding themselves on social media.
Let the content speak for itself.