People avoid creating websites and significantly more who have yet to establish their brand’s profile on the available social media platforms.
Nowadays, with almost everyone having a smartphone, the tendency of people paying attention to a billboard or a brochure/ pamphlet has gone way down! The way to attract people to your brand/ product/ service is through the digital options out there.
It’s an era of the smartphone! If your brand isn’t digital, then you won’t stay relevant soon.
Every brand needs to stay active on social media, provide content on an everyday basis and connect with their audience as much as possible. On a macro level, this will work out perfectly for your brand. Here’s why?
- You would have an online fan-following, who will also be your future customers.
- They will in-turn share the valuable content with their network, thus reaching out to more people for you.
- This would also increase the company’s revenue on a macro level, just by investing a percentage of that revenue on the marketing budget.
Forget the ‘ask’ initially and try focusing on building your audience first. Just focus on providing value!
If you aren’t using social media to your advantage, simply put, you’re losing out. It applies to your personal brand as well as your corporate brand. It is quite surprising to see that some brands are still hesitant to be on social media, even in this day and age.
After a few years, the next big thing would take over, and the era of social media might decline! Who would want to take that risk? Now is the ideal time, to jump in, and make its best use, as much as possible.
Go digital or go irrelevant!